Kelly MacKay

Photo of Kelly MacKay

Professor Vice-Provost, Academic Ted Rogers School of Management Ted Rogers School of Hospitality and Tourism Toronto, Ontario k7mackay@torontomu.ca Office: (416) 979-5000 ext. 6700

Bio/Research

Dr. Kelly MacKay has worked extensively with Parks Canada, the Canadian Tourism Commission Research Committee, many provincial tourism departments and DMOs, as well as major festivals (Taste of the Danforth, Pride Toronto, Buskerfest) and organizations such as Attractions Ontario, Ontario Culinar...

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Bio/Research

Dr. Kelly MacKay has worked extensively with Parks Canada, the Canadian Tourism Commission Research Committee, many provincial tourism departments and DMOs, as well as major festivals (Taste of the Danforth, Pride Toronto, Buskerfest) and organizations such as Attractions Ontario, Ontario Culinary Tourism Alliance, and Transportation Options Ontario. Her recent research examines Mobile IT and Free Choice Experiences (SSHRC). Dr. MacKay’s work employs a variety of methodological approaches including photo-elicitation, focus groups, surveys, and mixed-methods. She is a member of the editorial board for the Journal of Travel Research and Past President of the Travel and Tourism Research Association Canada Chapter.

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